It’s official. Greece is to get its first Four Seasons resort. The high-end global hotelier has now confirmed that it will be the luxury brand behind the much-anticipated reboot of Athenian Riviera icon, Astir Palace.
After extensive upgrades that promise to elevate the existing hotel and premises to a benchmark premium world-class destination, the new resort will debut as “Four Seasons Astir Palace Hotel Athens” in Spring 2018.
The €100 million Four Seasons’ revamp will include the Hotel’s complete renovation, a significant upgrade of Astir Marina, the advancement of Astir Beach, the development of up to 13 high-spec residences, and the creation of Peninsula Park. Planned features include approximately 300 rooms, suites and luxury bungalows; spa and recreational facilities; state of the art conference and event spaces; infinity pools; beaches; a unique beachfront promenade; and more. New international and local dining concepts will be introduced by Martin Brudnizki Design Studio. Meanwhile, the new interiors will be designed by Meyer Davis Studio (the acclaimed team behind The Paramount in New York and the Four Seasons in Houston). Their luxury concept will draw heavily from the timeless beauty of the surrounding environment and the local culture, while also creating an aesthetic connection to the property’s famous history and pedigree.
For Greeks, Astir Palace has been a symbol of “the good life” since opening in the 1960s. A national treasure that’s an easily accessible 25km from the capital, the name Astir Palace conjures simultaneous images of ravishing natural beauty and a glamorous international legacy. Astir’s starry guest register has included everyone from Frank Sinatra and Jackie Onassis to The Beatles, Robert Redford, Nelson Mandela and Bridget Bardot (who once mesmerised fellow guests on the resort’s private beach in a teensy pink bikini and wedges!). For decades, affluent Athenians and politicians have also flocked to the exclusive pine-clad promontory, famed for its sandy coves and island-like turquoise waters, for weekends, or decamped to one of the luxe private pool cabanas for the entire summer.
“As one of Europe’s most popular travel destinations, Greece has long been an area of interest for Four Seasons and we are pleased to mark our entry into this important market in partnership with Astir Palace Vouliagmeni S.A.,” says Four Seasons Hotels and Resorts President and CEO J. Allen Smith.
Insider Weekly, September 13, 2017.